Journalism • Science • Innovation
Ambiental Media transforms scientific content into innovative, attractive and accessible Journalism.
We work to disseminate Science to a general audience and to strengthen a sense of community among media professionals and members of the Academy. We offer media tools and communication solutions for organizations, universities, institutes and research networks.
Content
Data visualization, multimedia reports, studies and analysis, interactive maps, charts, infographics and illustrations, social media videos, articles (written by scientists, edited by journalists), art and design edition, ebooks.
Communications
Policy Briefs, web design, visual presentations, videos, infographics and illustrations, support for event organization (lectures, symposiums, conferences), translation, social media management, media interface, visual identity, multimedia storytelling.
PROJECTS
Silent Forest
A data visualization platform on degradation in the Brazilian Amazon Rainforest. Based on a scientific paper published by Nature. A project in partnership with the Sustainable Amazon Network (RAS) and with support of InfoAmazonia.Org.
Amazonia Policy Briefs
A series of summaries designed for decision makers. Based on relevant papers of the Sustainable Amazon Network (RAS), they cover relevant topics: Streams, Fires, Forests, Environmental Legislation and Landscapes.
Sustainable Amazon
Landing page for a seminar in Brazilian state of Pará that brought together researchers, civil society leaders and decision makers to discuss the challenges and opportunities regarding conservation in Eastern Amazonia.
Birds Infographic
The connection between forest degradation and biodiversity loss in a viral infographic inspired in the work of ornithologist Alex Lees, from the Metropolitan University of Manchester, with images from HBW.
Videos for Social Networks
The VIDEOS, GIFS, INFOGRAPHICS and ILLUSTRATIONS posted on our public Facebook page have had 50,000 views. These prototypes prove the potential of Ambiental’s search for innovative formats to communicate science.
Costing Nature
By applying a deforestation model based on historical rates, scientists came to a conclusion: Life in Amazonia will not survive more than two centuries. An InfoAmazonia project, with support from Ambiental team.
AUDIENCE AND COMMUNITY
1,200 members
In our Facebook community, the private group Ambiental Media, formed by scientists, journalists, photographers, programmers, videomakers, designers
4 events
In the first year of our Facebook private community, as well as several virtual meetings, free online classes and discussions that influenced the coverage of mainstream media
Thousands of users
In the expanded audience. Our maps and infographics were replicated by The Guardian, Estadão, Mongabay, Nexo, Valor Econômico, among others.
50K views
Videos, gifs, infographics and illustrations published in our channels on Facebook and Twitter were viewed and shared by thousands of users
TEAM
Thiago Medaglia
Founder and Editor
Journalist and writer, is founder and editor of Ambiental. Contribute editor at InfoAmazonia and freelance writer for National Geographic Brasil, where he was previously an editor (2001-2013). Fellow at the International Center for Journalists (ICFJ, 2015); certificated in Entrepreneurial Journalism by the City University of New York (Cuny, 2016); Panelist in two sessions at the World Conference of Science Journalism (WCSJ, 2017).
Flavio Forner
Photographer and Web Developer
Co-founder of Ambiental, works with photography, video and web development focused on journalistic content. A partner in projects for Conservation International (CI), Forner has published at the Washington Post, Los Angeles Times, O Estado de S.Paulo and Folha de S.Paulo; also contributed to BBC, Al Jazeera and TV Cultura. Awarded by the Society for News Design in 2010.
Felipe Valente
Social Media Coordinator
Adman graduated from the Cásper Líbero Faculty, is a co-founder of Ambiental and one of the managers of its community. Copywriter and scriptwriter, he has already carried out special projects of proprietary content for companies and institutions.
Editorial Board
Ronaldo Ribeiro
Senior editor of National Geographic Brasil magazine for the last 15 years, Ribeiro was the founder and editor of “Os Caminhos da Terra” magazine, pioneer publication in the coverage of environmental conservation in Brazil.
Patrícia Gomes
Manager at JOTA, where she helps the media team create some amazing ideas. Prior to JOTA, Paty spent time in Silicon Valley developing interactive journalism projects at EdSurge. She has a master’s degree in Media, Strategy and Leadership at Northwestern University with a grant from the Ling Institute. She was in the team that launched Porvir and was previously a copywriter, reporter and education editor at Folha de S.Paulo.
Gustavo Faleiros
Journalist with a Masters in Environmental Policy from King’s College London. He was a reporter and correspondent in Brasilia for Valor Econômico newspaper, as well as editor and executive director of OEco. Twice a Knight from the International Center for Journalists (ICFJ), he is currently coordinating InfoAmazonia and teaching digital journalism at Emerson College.
Adriana Garcia
Journalist and consultant in strategic design and digital media, Adriana is Director of Operations of Projor – Institute for the Development of Journalism in Brazil. She has a master’s degree from the School of Communications and Arts of the University of São Paulo (USP) and was J.S.Knight fellow at Stanford University, California (2012/2013). She has worked as a reporter, editor and international correspondent in vehicles such as Reuters, Folha de S.Paulo, VejaSP and Exame. She was also Director of Digital Communication for the 2016 Olympic and Paralympic Games. Founder of Orbital Media, a group that promotes innovation, creativity and entrepreneurship in journalism through startup and Design Thinking methodologies.
CONSULTING RESEARCHERS
Edgardo Latrubesse, University of Texas at Austin, Department of Geography and Environment
Luís Fábio Silveira, University of São Paulo (USP), Museum of Zoology
Pérola Felipette Brocaneli, Mackenzie Presbyterian University, FAU-Mackenzie
Toby Gardner, Stockholm Environmental Institute (SEI)